“Navigating the Financial Landscape: Predictions and Insights for Financial Institutions and Brands”

Market research can make or break your strategies — understand the trends shaping banking right now.

Today’s banks must adapt or risk falling behind. With technology heavily influencing how customers interact with their money and neobanks and fintechs capturing more and more market share, traditional financial institutions face a call for change.

​Combining market research firm Suzy’s proprietary data and CEO Matt Britton’s advice, this whitepaper spotlights how FIs can remain competitive. It’s a top down view of how factors like consumers’ financial health, AI, and social media are coming together to form the perfect storm in the financial industry.

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