Many traditional financial services products are being commoditized. They are becoming irrelevant in the lives of customers. They are seen as table stakes. What customers really care about is value, convenience, and security. And what they want is a financial services ecosystem uniquely tailored to their specific needs. I am not particularly prone to making predictions. But – of this – I am fairly certain: in the next 15 years, all of the most successful financial services organizations will be platform players. The leaders will be defined by the ecosystems that gravitate around them. They will be measured by the incremental value they deliver to their customers. And they will grow based on their ability to meet their customers’ needs.
