Sustainability has, in recent years, become more intrinsically linked to the financial performance of a business as consumers have steadily changed their purchasing decisions based more on environmental and social factors. Four out of five Singaporeans said they cared about the environment while half of those polled said carbon emissions and climate change were their top concerns. Importantly, 41 per cent said they were largely motivated by sustainability features when making purchasing decisions. This can have a significant impact on the bottom line for organizations that fail to keep pace with the evolving market and invest in more sustainable and environmentally friendly practices.
